Good makeup brands

Not all the makeup products sold on Amazon are coming from verified sellers, which means their quality could be compromised. Make it a point to buy from a brand's "store" (when you go to check out you'll see that the product is sold by the actual brand and not a random third party) and to choose products that are available on Prime—most of them can be returned for a full refund within 30 days if they're unused/unopened. Top makeup brand Renowned editorial makeup artist Gucci Westman founded Westman Atelier, a clean makeup brand that has taken the beauty world by storm. These products are all good for your skin and highly efficacious.

Covergirl aligns itself with other brands such as Nars, Cover FX, and Fenty Beauty by offering a broad palette of 40 shades in its TruBlend Matte Made foundation collection to match most skin tones. It's one of the few drugstore brands that offer so many shades. "We tasked our top scientists to create a matte foundation that does what your skin needs — minimizes pores, keeps oil in check, doesn't smudge, and feels natural and comfortable," the brand said on its Instagram page (via Teen Vogue). Best hypoallergenic makeup tools "Jessica Alba's Honest Beauty line has quickly become one of my go-to brands because I really trust their extensive standards—the "no" list of ingredients they don't use is 3,000 items long (meanwhile E.U. product regulation bans 1,300 and the U.S. bans 11). I also love that Honest is affordable and available at a wide retailer like Target so clean makeup can be accessible. The liquid lipstick is, by far, one of the best I've tried. It's long-lasting and doesn't dry down sticky or suck moisture from your pout. I have every color."—KR

Natural makeup was for a long time, less effective compared to synthetic products. However, today, after realizing that women are now more conscious about what they put on their bodies, most of the best all natural makeup brands have upped their game. The beauty brands The brainchild of Sephora and Memebox, Kaja is loved for their whimsical and versatile packaging and pigmented shades. The product packaging and color schemes are reminiscent of playing dress-up as a little kid with fake makeup, but in an updated, trendy way, and of course you can actually use it. Makeup should be fun, and what’s more fun than a stamp blush that can put a heart on your cheek? It can also be blended for a just-kissed flush. 

This double-ended eyeliner gives you two practically-permanent options in one tube: a super-smooth pencil or a matte liquid felt tip. I like to use both at the same time, starting with the liquid on my lid for a cat eye and finishing with the pencil for my bottom waterline. My look doesn’t budge until I bring out the oil cleanser, then it instantly washes off with zero residue, which really is makeup magic.” — MA Rankings in Health A good retractable eye pencil feels so simple, and yet good formulas that don’t crumble or smear can be hard to find. If you’re a fan of tight liners—using eyeliner on your upper waterline—or you just need a pigmented pencil for your everyday look, this is an easy choice for your makeup bag.